From planning and execution to insight and follow up
Keep your frontline employees informed and engaged
From onboarding to growth, fully supported
VanHaren, the Dutch branch of Deichmann, knew it wasn’t enough to simply tell employees what was going on. The brand wanted more: to touch people’s hearts, strengthen their pride, and make sure everyone feels part of the success. Because working at vanHaren isn’t just about a passion for shoes, it’s also about a love for the brand itself.
VanHaren employees are the engine of the brand, from the stores to the head office. In 2016, vanHaren began searching for a modern solution to connect, inform, inspire, and motivate its 1,800 employees.
The challenge: how do you ensure that everyone, at every level of the organization, feels involved in the brand story?
The solution came in the form of Keephub, a platform that connects employees with the power of the brand. Through Keephub, vanHaren shares inspiring content, news, videos, and campaigns such as the store competition. Employees receive not only information, but also energy, recognition, and a stage to share their passion for shoes. In this way, the internal brand experience grows with every post, video, and update.
VanHaren knows that engagement starts on the very first working day. That’s why the brand also uses Keephub’s onboarding module. Through the platform, new employees immediately receive relevant information and inspiration, about the brand, the way of working, and of course the love for shoes.
Whether someone starts in a store, the warehouse, or at the head office, Keephub helps every new colleague feel welcome and well prepared right away. This ensures a smooth first week and lays the foundation for long-term engagement.
As many as 88% of all employees have downloaded Keephub, a clear sign that the platform is truly alive within vanHaren. 80% of employees feel better informed thanks to the platform, and 73% say they are able to perform their work better.
By investing in communication that truly engages, vanHaren has not only improved information sharing, but also increased employee engagement and pride. Keephub helps the brand connect every day with what really matters, the people behind the shoes.
Curious how Keephub can improve your operational processes?