The issue with this approach is that you are only listening to your employees once a year and it becomes a formal, cold repetitive process. Even worse, the same issues may keep coming up year-after-year and the promise of change is never acted upon. Sceptical employees feel that they have not been listened to in the past, so why should they think any differently this year? In turn leaving poor morale amongst staff and a team less likely to feel able to talk to you.
This often mirrors the approach taken to measuring customer satisfaction. Again, annual rigid processes that provide useful benchmarks, but ultimately don’t help improve the performance of the business.
Whether it is through conversations, videos, photos or emails, any feedback that you get from employees should be stored, organised and mined for insight. Businesses throughout the world are drowning in data that isn’t being used and channelling this information in the right way will lead to valuable insight about the performance of your business. Thinking like an editor and regularly sending out the key messages in easily digestible formats will help with engagement and encourage more employees to contribute in the future.
