A global brand
locally connected.

MINISO is a Japanese-inspired lifestyle product retailer, offering high quality household
goods, cosmetics, and food at affordable prices. MINISO has opened more than 4,200
stores in over 80 countries and regions since 2013.

The challenge

Connect the team across the Dutch stores and HQ via Newsfeeds and operational
manuals – all to be up and running in just eight weeks.

Our work

Between January 15th and March 11th 2021 we collaborated with the Miniso team to
identify and build their essential internal communications functionality: two news feeds
and the ability to host and present operational manuals.

First step was project alignment for all stakeholders, clear roles and responsibilities and
a challenging yet realistic critical path/delivery date. Our final project step was smooth
handover and team training.

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