IN TOUCH / MEET THE EXPERTS / SEAN MURRAY
Why Super Apps are for business too
We’re all busy - super busy. That’s why Super Apps are increasingly popular. These are apps that combine many of the task-driven stuff we now do on our phones every day.
This Asian trend is now going global with China continuing to lead the way. Why have 30 apps when you could have three? Useful Forbes read
What’s a Super App?
Simply, it’s one app where you can access many, many services. Examples: China’s WeChat, India’s Paytm and Singapore’s Grab. While it’s true that Super Apps in some Asian markets have prospered because other platforms have been blocked (Twitter, Facebook etc), in Europe Super Apps are now emerging - for example, Klarna is now expanding from an extended payment service to a full shopping portal Super App.
It’s time for B2B too
With Super App focus so far on B2C, we now see B2B happening - and especially employee communication,
Choose a Super App
To create a seamless
Keep the end in mind
As part of our collaboration work with Keephub and our work with multi-site retail clients, I see everyday how an employee Super App could really free up time and enable teams to deliver better customer service. It’s this work and direct feedback from the frontline that’s driving many Keephub developments as we transition to a Super App.